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Coffee start-up wafting coffee aroma of the road to entrepreneurship

Coffee start-up wafting coffee aroma of the road to entrepreneurship

It's the annual graduation season again, and a new batch of fresh graduates are about to enter the profession from campus.

2015-04-01
The road to entrepreneurship with the aroma of coffee

The road to entrepreneurship with the aroma of coffee

It is the annual graduation season, and a new group of fresh graduates are about to enter the workplace from campus. While they are running around looking for jobs, Zheng Qibin, a recent graduate majoring in social work at Guangdong University of Finance and Economics, is already a young entrepreneur with a self-created coffee chain and three branches in Foshan and Guangzhou. The boy from Jieyang, Guangdong Province is only 23 years old this year.

2014-06-09
Key points of knowledge about coffee bean grinding: the importance of grinding degree of coffee beans and coffee powder

Key points of knowledge about coffee bean grinding: the importance of grinding degree of coffee beans and coffee powder

The freshness of coffee beans is one of the factors affecting the grinding degree. Freshly roasted coffee beans because of the high activity of flavor components, do not need too fine grinding degree to emit enough flavor, so the grinding degree can be adjusted properly. At this time, if the degree of grinding is still fine, the flavor components of coffee beans can be more divergent, but it is also easier to extract miscellaneous flavors at this time.

2015-12-24
Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop: Overall, coffee shop is not a very good business, facing a series of problems such as high initial investment, high fixed cost, poor capital turnover efficiency, low growth rate, easy to reach the upper limit of income, fierce competition, etc. But in Zhongguancun, a place with a large population density, a large floating population and a large gathering of white-collar students, it can be said that it is second only to hotels in terms of just demand and inevitably leads to countless

2015-01-12
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
Coffee common sense 10 little common sense of drinking coffee the most complete knowledge of coffee in the world

Coffee common sense 10 little common sense of drinking coffee the most complete knowledge of coffee in the world

Make coffee: Italian coffee: usually brew Italian coffee at home, using a mocha pot invented in Italy, which also uses the principle of vapor pressure to quench coffee (another Watt's apprentice). The mocha pot can make the pressurized vapor pass directly through the coffee powder, let the steam pass through the cell wall of the coffee powder (or Hook's apprentice), and turn the coffee.

2016-08-04
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
Why does the cafe crowdfunding become so

Why does the cafe crowdfunding become so "sad"?

In August 2013, 66 returnees from all over the world, Bai Fumei, each invested 20, 000 yuan to raise 1.32 million yuan to create China's first female crowdfunding cafe Her Coffee. Almost all of these beautiful shareholders have the background of famous foreign universities, and most of them work in investment banking, fund and Internet industry. at first, only eight or nine people got together to open a coffee shop because of the money.

2015-08-11
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
[JMedia] the coffee in Zhongguancun Entrepreneurship Street is cold and there is no way out.

[JMedia] the coffee in Zhongguancun Entrepreneurship Street is cold and there is no way out.

Only those who are rooted in the street know that the cold wind is blowing under the lively appearance of Zhongguancun Venture Street. The impact of capital winter on Entrepreneurship Street is obvious, but it is still Yan'an for entrepreneurs all over the country. For entrepreneurs, there is no way out. In this 220-meter street, life and death are staged alternately, dreams and reality knead the face of an era. 1. Deserted and deserted

2015-12-07
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
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